IMAGE SOCIETY: Sterling Vita
Rodney D. Sterling
JVC Technology Center
JVCKENWOOD USA Corporation
Long Beach, CA
Rod Sterling is Chief Engineer, JVC Engineering Group, Visual Systems Division,
JVCKENWOOD USA Corporation, in Long Beach, California. He received his dual Bachelor degrees
in Physics and Mathematics, and a Masterís of Science in Electrical Engineering, Applied Physics
from the University of California, San Diego. He currently supports the efforts in ultra-high
resolution displays, Reference Series and Visualization Series projectors and their applications,
with focus on Simulation, High Dynamic Range, Visualization, Home Theatre, and Stereoscopic displays.
He has over 32 years of experience in the display area and over 24 years in Simulation and
Electronic/Digital Cinema. He is the author of over 26 journal articles, 12 patents and 2 screen credits.
He is an active member of the IMAGE Society, SID, IEEE, SPIE and SMPTE.